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The sleep-wake cycle is complex and made up by the circadian and homeostatic processes. Due to its complexity, it can be affected by a variety of actions. Both anandamide (a cannabinoid produced in the bodies of vertebrates) and the CB1 receptors in the endocannabinoid system are associated with regulating sleep. Many companies took note of this and began formulating CBD products such as gummies and capsules that have additional ingredients in them known for promoting sleep. Some of these ingredients include chamomile, melatonin, and linalool (a terpene present in lavender).
"Poor sleep is the number one reported medical complaint in the United States and a serious public health concern. The average adult needs between seven and eight hours of sleep per day. Yet, 10-30 million Americans regularly don’t get enough sleep."
Read more about how CBD, the Endocannabinoid System (ECS), and Cannabis affect sleep in the article Cannabis & Sleep Disturbances